Joining BBH gives the two Fig leaders access to Epsilon PeopleCloud, but also access to its sister agencies and their resources. The model, it turns out, lines up with the duo’s professional goals in much the same way it does its clients’.

“We are truly in a unique position in the marketplace, and really differentiated in that we are fiercely creative and have this amazing culture of creativity and creative ambition––but that is underpinned by the world’s most powerful holding company,” Fischer told Adweek.