Toronto Raptors fans attending Friday night’s (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell.
The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support Snap Inc.’s AR technology like its Connected Lenses, which enable Snapchatters to share the same experience.
Fans at Scotiabank Arena with 5G devices will be able to scan a Snapcode on the Jumbotron and choose their team for the Bell 5G Shot Clock Challenge, after which they can play as many 24-second games as they like during the Knicks-Raptors game and earn points for their team.
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https://www.adweek.com/social-marketing/bell-snap-team-up-on-5g-ar-multiuser-experience-at-toronto-raptors-games/