The company also discontinued its open-market programmatic advertising Jan. 1, as Adweek first reported.

The decision reflects a broader trend in the programmatic space, as premium publishers gravitate toward private and programmatic direct deals, which give them greater control over their inventory.

So far, the shift in strategy has positively affected its digital pricing, according to a person familiar with the business. The publisher only sold its remnant inventory on the open market, and it has now replaced those ads with house promotions, such as marketing for its new show Getting Warmer with Kal Penn.

On Tuesday, the editorial division of the company also announced a reshuffling of several senior staff, including the creation of a “this-just-in” news team, according to a memo editor-in-chief John Micklethwait sent to staff.

“You may ask why, when we are doing so well, we need to alter our system,” Micklethwait wrote. “The basic answer is that we can always be better. The media graveyard is full of companies who thought they could be market leaders forever.”

Correction: Adweek incorrectly reported that Christine Cook would be the first-ever chief revenue officer for Bloomberg Media. Instead, she is the first person to fill the role since 2019.