The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. With work hours and environments constantly evolving, Happy Hour can be celebrated at just about anytime.
https://www.adweek.com/brand-marketing/blue-moon-creates-a-beer-glass-fit-for-the-pandemic-era-happy-hour/