Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships in America. A Mini USA spokesman said the review will not affect IPG Mediabrands’ UM, which is the auto brand’s national lead… https://www.adweek.com/agencies/bmws-mini-usa-launches-regional-media-review-to-consolidate-127-dealerships-with-one-agency/