During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail.

In explaining the buzz around nonalcoholic tipples, Emily says: “There’s been a lot of growth in that sector, thanks to the sober curious movement. It’s mostly Gen Z and millennials who are adopting a wellness approach to alcohol—they’re not sober, they’re just exploring not drinking.”

Her colleagues are skeptical, with one calling it “the antithesis of French culture” and another noting (incorrectly) that France’s president banned Dry January.

No matter the reaction—accompanied by some very French lip curling—the modern temperance movement just got a major image boost from one of the trendiest lifestyle mavens in entertainment.