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Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations?
Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024’s It Girl, Chappell Roan. The three-day music festival, with acts spread across four outdoor stages, features today’s biggest musicians, as well as visual arts and a 100-foot Ferris wheel.
In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with Boston Calling CEO Brian Appel as he shares the journey of creating the festival, the process of selecting top-notch performers and brands, and how the event continues to embody the charm of New England.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Pandora or iHeartRadio.
https://www.adweek.com/brand-marketing/boston-calling-music-festival-music-brands/