Tim Hortons’ Holiday Smile Cookie Lens challenges people to tilt their head to catch cookies in a bag as they fall from the top of the screen while watching out for obstacles like ornaments and wreaths. When shoppers purchase a Holiday Smile Cookie at a Tim Hortons location from Nov. 13-19, 100% of the proceeds will be donated to local communities across Canada.
Finally, Sally Hansen created a Miracle Gel Holiday Lens that allows people to virtually try on festive nail polish colors in AR. When using the selfie camera, the Lens allows people to take a photo or video as gingerbread men and snowflakes fall from the top of the screen.
“We’re thrilled to see brands leveraging festive AR Lenses to delight and inspire our massive global audience as they search for the perfect gift, share moments and have fun together,” said David Sommer, U.S. head of verticals at Snap Inc.