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Though I don’t own a Porsche, I recently attended one of their driving experiences, felt the g-force accelerating around the track and finally understood why so many Porsche drivers become brand loyalists. That experience could easily make anyone fall in love with the brand, even if they don’t go out and buy one the next day.
https://www.adweek.com/brand-marketing/brands-play-experiential-for-the-long-game-of-loyalty/