Captain Morgan
Yes, Diageo is the parent company of Captain Morgan as well, and this is its third year as the official spiced rum of the NFL. But sponsorships can be complicated, as evidenced by Captain Morgan’s campaign for the 2023 season.
The brand recruited rapper Aminé to guide viewers through an ad featuring pop star Bebe Rexha and Super Bowl champion Victor Cruz. In a spot that debuts Sept. 24, the trio point out QR code clues for drinking-age fans to follow during the brand’s Follow the Captain contest that offers signed jerseys, branded coolers and even Super Bowl tickets.
The contest also offers Dallas Cowboys fans a chance to attend the Ultimate Away Game at AT&T Stadium in Arlington Texas on Sept. 24 where they’ll attend festivities on the stadium video screen hosted by rapper and chef Action Bronson. Later in the season, fans will also get a chance to attend a house party hosted by Cruz featuring a performance by Aminé.