For the NFL Draft, Hugo Boss also partnered with the NFL on a collection of sweatshirts, vests, jackets, sweatpants and other apparel. That five-team deal eventually expanded to 22 teams and real estate in the NFL Shop.
To kick off the 2023 season, Hugo Boss, Gamefam and the NFL came together to put Boss apparel into Super NFL Tycoon. Players can unlock a hoodie within the game by completing a series of challenges including kicking and defense mini games.
Hyatt
Some brands really latch on to the name portion of an athlete’s name, image and likeness (NIL) rights.
Atlanta Falcons rookie running back Bijan Robinson’s name rhymes with “dijon,” but it was enough for Austin-based creative firm Callen to build a mustard brand around him while he played at the University of Texas. Jalin Hyatt has an entire hotel chain’s brand in his surname, which led to an NIL deal with the corporate Hyatt while Jalin played wide receiver at the University of Tennessee.
With Hyatt now in his rookie season with the New York Giants, the hotel chain is offering 15% off at participating hotels with the code GOJALIN15 through the end of the football season in February 2024.
Fanatics
Around this time of year, one of the pillars of Fanatics business is moving NFL jerseys. What better place to show off a broad spectrum of them than a neighborhood dry cleaner, where you can throw 32 teams’ worth of gear on a conveyor belt and let staff pull garments and talk about players and teams’ chances for 2023?