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Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show.
https://www.adweek.com/brand-marketing/breaking-up-but-staying-friends-when-brands-no-longer-want-to-be-exclusive/