Last year threw a Texas-sized wrench into media plans everywhere. But while businesses had to slam on the brakes and figure out how to react, Fort Worth, Texas-based PMG had a plan—one that didn’t involve furloughing or laying anyone off.
Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.
https://www.adweek.com/agencies/breakthrough-media-agency-of-the-year-pmg-weathered-the-pandemic-by-prioritizing-people/