Bridgerton Breakout Star Shills for Booze-Free Spirits Brand

  Rassegna Stampa, Social
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‘Sophisticated yet approachable’

The campaign comes from Wheelhouse Labs, the Jimmy Kimmel-backed agency that has worked with Weedmaps, Don Julio tequila, Food52 and Ciroc, among others. Seedlip started working with Wheelhouse within the last six months on a project basis, but the creative shop has a longstanding relationship with Diageo.

Marketers learned that Page was a Seedlip fan, and his “sophisticated yet approachable” sensibility aligned with the brand’s positioning, Rowland told Adweek.

The brand “over indexes in major metropolitan areas,” per Rowland, skewing toward older millennials and female buyers, also making Page an ideal spokesman. (The actor, the potential heir to the James Bond throne, has Giorgio Armani fragrances and Audi electric cars in his endorsement portfolio so far).

The spot, from director Meg Gámez, adds a special effects-driven twist to the typical celebrity pitch, with Page seemingly materializing cocktails out of thin air. The script emphasizes the imagination required to develop “the” non-alcoholic spirit and “to unlock a world where none existed before,” Page says in the video.

The ad’s mindset “is a reaction to those moments where we have an opportunity to be a little creative and discover something new for ourselves,” Page said in a statement. 

“Choose Different” will continue as an umbrella concept for the brand, with Page also introducing the snappy catch phrase, “Don’t mind if I don’t.”

Aside from the hero ad, Seedlip plans a series of social videos from Anomaly in London that tout specific product benefits such as zero sugar and zero calories.

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https://www.adweek.com/brand-marketing/bridgerton-breakout-star-shills-for-booze-free-spirits-brand/

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