[00:05:45] Reinventing the Kitchen with Smarter AI — Imagine opening your fridge and having it recommend dinner based on what’s inside. Allison describes how Samsung’s Bespoke refrigerators, equipped with AI-powered vision, do just that—helping users plan meals, create shopping lists, and even integrate with platforms like Instacart for seamless grocery delivery. The goal? Make the kitchen smarter and more intuitive, while removing friction from everyday tasks. It’s a glimpse into a future where your appliances don’t just store food—they actively help you live better.

[00:14:47] Voice Technology’s Comeback Story — Voice assistants have come a long way, and Samsung is ensuring Bixby leads the charge. Allison highlights how AI is taking voice from a novelty to a necessity, with features like cross-device personalization that adapt to different users in a household. Imagine a fridge screen adjusting its contrast for someone with low vision based on their voice, then switching back for the next person. This isn’t just about convenience—it’s about inclusivity and creating tech that works for everyone. Voice is poised to become a central tool for interacting with technology in a way that’s simple, seamless, and personal.

[00:24:39] Personalization at Scale: The New Marketing Frontier — Gone are the days of one-size-fits-all marketing. Allison explains how AI is enabling Samsung to personalize consumer experiences on a massive scale, moving beyond traditional segmentation to deliver messages tailored to billions of unique users. By combining first-party data with AI-driven insights, Samsung can now craft hyper-relevant content that meets consumers where they are—whether it’s introducing them to a new product or helping them maximize what they already own. It’s marketing that feels less like advertising and more like a thoughtful, personal conversation.