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Businesses today face considerable systemic risks, from economic uncertainty to continued war in Ukraine. According to J.P. Morgan Chase’s 2022 Business Leaders Outlook Pulse Survey, just one in five business leaders are optimistic about the national economy for the year ahead, the lowest percentage in 12 years of survey data.
https://www.adweek.com/brand-marketing/build-a-sustainable-2023-marketing-plan-and-stick-to-it/