Other new features include Dating Intentions badges, with which users can clarify what kind of connection they’re seeking on the app, and advancements to its algorithm that determines compatibility.
Bumble also introduced a brand redesign with a new logo, bolder fonts, refreshed colors and illustrations. It has held onto its yellow palette, which has been part of the brand’s look since its launch.
Wooing the weary
Bumble began teasing its campaign and redesign three days ago by deleting all its previous Instagram posts and sharing images—both art and real life—of women claiming to be “exhausted.”