CANNES, France–When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire internet), and she knew she wanted to give women more of a voice online. But the… https://www.adweek.com/brand-marketing/bumbles-founder-credits-the-apps-early-success-to-micro-influencers/