Candy Crush’s Immersive Ads Bring Puzzles Into the Real World

  Rassegna Stampa, Social
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CREDITS:

Campaign title: Whoosh, Spin & Float
Advertising agency: BBH (Script development, creative execution and production) (No Problem delivered initial script and ideation)
Media agency: OMD
Production company: Blink Ink

King credits

King senior marketing director: Johanna Gerhold
King brand marketing director: Stephanie Hobart
King associate brand director: Amy Kilty
King creative marketing manager: Ellie Stitcher
King associate creative marketing manager: Jake Bogira
Head of audio at King: Dominique Devoucoux
Audio lead at King: Sebastian Aav
Composer at King: Gabriele Griciute

BBH credits                     

CCO: Alex Grieve
Executive creative director: Helen Rhodes
Creative director: Adam Newby
Copywriter: Katy David
Art director: Simran Sidhu
Planners: Rob Meiklejohn and Jess Garlick
Business lead: Tessa Cranfield
Account director: Atalanta Purce
Account manager: Imogen Brooks
Agency film producer: Kurtison Bailey and Diane Chan
Media agency: OMD
Production company: Blink Ink
Director: Joseph Mann
DOP: Carlos Veron
Producer: Jack Bristow
Editor: Ed Cheeseman @ Final Cut
Post-production company: Absolute
Post-production producer: Sally Heath, Sarah Maerz, Maddie Godsill, Megan Shaw
2D lead artist: Harvey David
3D lead artist: Tony Atherton
Colorist: Matt Turner
Sound studio: ENVY
Sound engineer: Richard Martin
Music composer: Gabriele Gricute, Dominique Devoucoux, Sebastian Aav
Music company: King Audio Team
Transcreation and adaption: Hogarth

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https://www.adweek.com/creativity/candy-crushs-immersive-ads-bring-puzzles-into-the-real-world/

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