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Certain streaming platforms have been off-limits for advertisers. But that’s about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats.
https://www.adweek.com/convergent-tv/capturing-streaming-audiences-and-advertisers-with-peacock-amazon-and-disney/