Carhartt and Friends Write the Brand’s Next 135 Years of History

  Rassegna Stampa, Social
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Carhartt, for its part, has been open to reinterpretation. While the company itself remains committed strictly to designing and making apparel for workers, it’s spent nearly three decades advising London-based Carhartt Work in Progress on street and skatewear based on its core offerings. 

It’s been so ingrained in U.S. hip-hop that those who’ve worn it have ranged from House of Pain and Naughty by Nature to Nas and Tupac Shakur. Faustin even shared a screenshot of Carhartt-wearing rapper Biz Markie from Showtime’s documentary All Up in the Biz with a head designer at Carhartt. 

Yet both Faustin and Hennike noted that Carhartt’s followers from all corners gravitate to it because of its strictly business approach.

“Although we respect everybody that buys our product, no matter how they use it, we’re really still focused on that core mission,” Hennike said. “Nowadays, it’s all about the story, and people just appreciate that this is a 135-year-old brand that has really remained true to who we are.”

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