SISTRIX reports that ChatGPT is triggering live web searches far less often for people who use the app without logging in. In daily spot-checks over the last two weeks, the share of answers that called the web fell from above 15% to below 2.5%. SISTRIX does not assign a cause and notes the observation applies ..
Categoria : SEO
London-headquartered corporate domain management company Com Laude announced the acquisition of its competitor, MarkMonitor, previously one of the holdings of Newfold Digital. Newfold Digital Simplifies Portfolio Newfold Digital owns many top Internet brands like Yoast, Bluehost, Register.com, and Domain.com, all businesses that focus on small and medium-sized businesses. This divestiture may be a sign that ..
Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live icon under the search bar, or open Google Lens and choose Live to start an interactive voice conversation that can also see what your camera ..
Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far too many CEO’s of billion-dollar companies who view it simply as an expensive interactive brochure, setting the tone for the company and dooming the web ..
Six months ago, you could spot AI-generated text by its polished grammar, rigid essay structure, suspicious fondness for em dashes – and, of course, the inevitable emoji bullets (🔥🚀✨). The real giveaway, at least to my eye and ear, isn’t the emojis or the punctuation. It’s the cadence. AI writing has a rhythm problem. The ..
Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that it may be more profitable to focus on trending topics, calling it Fast SEO. Is publishing evergreen content no longer a viable content strategy? Table ..
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and technical optimization determined whether your brand appeared at the top of search results. However, the landscape is shifting, and it’s likely that if you’re reading ..
A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six percent say it’s extremely or very important to know whether pictures, videos, or text were made by AI or by people. Only 12% feel confident ..
A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings. Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions. This study examines 3,269 businesses across the food, health, law, and beauty sectors. It shows that for positions 1–21, proximity influences 55% of decisions, while ..
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of ..
