Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and ..
Categoria : SEO
Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams to develop new anti-scraping models for improving anti-scraping defenses. Search Results Scraping SEOs rely on SERP tracking companies to provide search results data for understanding ..
AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search while your brand remains invisible. How do you measure success when ChatGPT or Gemini doesn’t show traditional rankings? How do you define “winning” in a ..
YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product tagging for Shopping, and side-by-side live ads. The updates come as YouTube revealed it paid out over $100 billion to creators, artists, and media companies ..
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language to surface actionable insights. YouTube also teased Veo 3 Fast for Shorts. https://www.searchenginejournal.com/youtube-adds-title-a-b-testing-and-ask-studio-analyti..
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have on hand. You can’t treat personas as a “brand exercise” anymore. In the AI-search era, prompts don’t just tell you what users want; they reveal ..
This week’s Ask an SEO question comes from an anonymous user: “Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?” Great question! The answer is always higher-authority content, but not always evergreen if your goal is growth and sustainability. If the goal is quick traffic ..
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. Report is divided into In progress and Achieved sections. Goals are based on clicks from Google Search. https://www.searchenginejournal.com/google-search-console-adds-achievements-report-to-track-mileston..
New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper (not peer-reviewed), based on consumer ChatGPT plans only, and the study used privacy-preserving methods where no human read user messages. The working paper analyzes a ..
Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and quickly spread through the SEO community as rank-tracking tools showed disruptions. Google hasn’t yet issued a public statement. What’s Happening The &num=100 parameter has long ..
