Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO) role. The CMO role has come under fire for performance, for the lack of big bang delivery, for not moving away from ..
Categoria : SEO
The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and gave WP Engine the chance to amend others. Nine Claims Allowed To Proceed – One Partially Survives Counts 1 & 2 Count 1: Intentional Interference ..
When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with the Q2 ad platform financial results below, this shift is rapidly reshaping performance advertising. While AI Mode means Google has to rethink how it ..
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and ..
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation is that it was not designed for “wide-scale” use and that Google has developed more scalable alternatives. Why The CrUX Dashboard Is Being Retired The ..
This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is the reality: Google’s AI Overviews are reducing organic traffic by 30-70% for many businesses. In fact, we’re seeing that SEO agencies that incorporate GEO (Generative Engine ..
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s ..
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio, ..
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe ..
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem. ..
