HGTV has featured several star duos over the years—think Property Brothers’ Jonathan and Drew Scott, and Flip or Flop ex-spouses Tarek El Moussa and Christina Haack—but the cable network has never had anyone like Chip and Joanna Gaines.
https://www.adweek.com/convergent-tv/chip-and-joanna-gaines-biggest-renovation-ever-building-their-own-network/