Ecommerce marketer BlendJet helped financially back the video, though Casamigos is reportedly not an official sponsor. Both brands have pivotal product placement in the content. The alcohol brand fuels the whole rager, while BlendJet helps concoct the drinks and, in one scene, provides what creatives call “the splooge moment.”
Crawford, showing that she’s in on the sex-positive joke, said the song “reminds us all not to take ourselves too seriously.”
“When I was first approached about doing this music video, I knew nothing about Angel or the song—only that it was blowing up on TikTok,” Crawford said in a statement. “I watched the original video as well as Angel doing her freestyle and couldn’t stop laughing.”
#BlameItOnTheCasamigos
To say the Casamigos placement is a departure from its traditional marketing and communications would be an understatement. The brand has typically leaned into celebrity co-founders Gerber and George Clooney in some intentionally low-fi advertising shot in Mexican agave fields.
There was a single cheeky campaign in the brand’s history that starred Crawford, Gerber, Clooney and his then-girlfriend Stacy Keibler. Though its concept revolved around a tame bedroom romp, the 2014 videos laid the foundation for Casamigos as the source of questionable decision-making.
In recent years, the hip-hop community—Young Thug, Lil Baby and 2 Chainz, to name only a few—along with other fans have run with that theme, name-checking Casamigos in songs and coining a hashtag, #BlameItOnTheCasamigos, usually trotted out to justify bad drunken behavior.
Casamigos, whose executives declined to comment on “One Margarita, Saucy Remix,” is now under the Diageo umbrella, clocking one of the first major-money sales of a celebrity booze brand to a conglomerate. The brand has previously said it had no hand in developing the hashtag that has broadened its exposure and amped its notoriety.