He added that while diversity and inclusivity have become trending topics in marketing, “Dreamcaster” stood apart for its “intrinsic inclusivity.”
“It resulted in a far superior product, which is a really healthy way forward for our industry,” Doubal said.
Gold winners – Entertainment Lions for Sport
- Kimberly-Clark Kotex | ‘Lea’ by Ogilvy São Paulo (Brazil)
- Meo | ‘The Forgotten Team’ by Dentsu Creative Lisbon (Portugal)
- Telefonica Movistar | ‘Shout’ by VMLY&R Mexico (Mexico)
Follow all of Adweek’s Cannes Lions coverage here.