At first blush, the National Football League’s recent hire of Activision Blizzard’s Tim Ellis as CMO looks like a beleaguered brand’s attempt at leveraging fresh marketing insight to recapture a young male demographic abandoning traditional sports for esports. But at a deeper level, the move says a lot about the type of CMO talent that… https://www.adweek.com/brand-marketing/cmos-can-learn-how-to-be-more-progressive-and-innovative-from-gaming-brands/