Frequent visitors to CNN’s website will be greeted with a different kind of headline today—one that will encourage them to pay in order to continue reading.

Beginning Tuesday, the Warner Bros. Discovery-owned news network is introducing a $3.99/month digital paywall for U.S. users to access its content. The network has been teasing this option for some time, even bringing back former CNN Digital interim chief Alex MacCallum to spearhead its efforts into this new world.  

In an internal memo, MacCallum—who is now executive vice president of digital products and services—said: “We are asking users in the United States to pay a small recurring fee for unlimited access to CNN.com’s world-class articles.” She also explained how the metered paywall would work, noting that users who only visit the website a few times a month will not be hit with the charge.

“Only after users consume a certain number of free articles will they be prompted to subscribe,” MacCallum said.

Those users who do choose to subscribe will receive benefits such as exclusive election features, original documentaries, a curated daily selection of CNN’s most distinctive journalism, and the allure of fewer digital ads. According to the network, the website homepage, breaking live stories, standalone video pages, and sponsored articles will not be put behind the paywall.

Over the summer, CNN head Mark Thompson gave staffers a glimpse of the network’s digital future, saying in a memo: “We want to build on CNN.com’s reach with a new focus on engagement and frequency.”

CNN’s rollout of its 2.0 digital products stands in marked contrast to the flashy launch of the CNN+ streaming service, which was the news network’s previous attempt at blunting the audience erosion affecting its linear products. CNN+ was short-lived, and the network has carefully worked to remake its name in the digital space, launching a news channel embedded in the Max streaming service, as well as FAST channels.

Video is proving key to the network’s ambitions in digital arena, with Thompson saying: “Video will be at the heart of our future and a re-imagined video experience on every platform—from pure digital to streaming, FAST channels and more—it is essential for CNN’s future.”