Similarly, teach setting personal boundaries. If they feel even slightly uncomfortable in any situation, reassure them they can remove themselves without the worry of creating awkwardness or upsetting others, especially senior people. As leaders, we have to acknowledge everyone has different comfort zones and levels for what is and is not acceptable.

We hold the power to shape the work environment. This can significantly impact our people. It’s on us to ensure all the measures are in place and that our people will feel supported, protected and able to fully immerse themselves in the joy of Cannes. Together, let us practice a culture of respect and inclusivity, making Cannes a celebration of safety and empowerment in the advertising industry as well as a celebration of great work.