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When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product—a Poodle mix named Bailey—was even pictured on the packaging.
https://www.adweek.com/brand-marketing/copycat-causes-dogfight-cannabis-titans-troll-each-other-over-knock-off-brand/