Creators Are Increasingly Lonely. Here’s Why Brands Should Care

  Rassegna Stampa, Social
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In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. “I don’t though cuz I don’t even know yall,” was the response, making it clear that she is not interested in rewarding and reciprocating endearment.

The Grammy-winning singer presented the ultimate rejection of an intense parasocial relationship, which consists of one person being unaware of the other’s existence.

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https://www.adweek.com/creativity/creators-are-increasingly-lonely-heres-why-brands-should-care/