“Lions Creators sits among a breadth of new initiatives and pass types that provide a balance of opportunities for everyone to attend the festival in June,” he said.

“We’ve also launched the Start-Up Pass, which provides smaller businesses and individuals with an opportunity to access the festival, and started a new equity, representation and accessibility program which has offered $1 million worth of complimentary passes for underrepresented talent and underserved communities in the creative communications industry.”