CREDITS
Campaign Title: “Selfishly Soft”
Client: Cushelle
Marketing and communications director, consumer tissue specialized brands: Martina Poulopati
Global brand communication manager: Luana Lennertz
Advertising agency: Publicis London
Chief operating officer: Trent Patterson
CCO: Noel Bunting
Creative director: Chris Bruney
Senior copywriter: Barret Helander
Senior art director: Rhys Hughes
Senior designer: Oskah Manchip
Head of strategy: Katie Hibbard
Senior strategist: Joe Percy
Group business lead: Jamie Longstreet
Account director: Sara Lemaigre
Senior account manager: Gintare Lileikyte
Agency producer: Sid Daffran
Media buying agency: Zenith
Planning director: Meg Burns
Planning manager: Kiran Reyatt
Senior planning executive: Meg Lowe
Production Company: MindsEye
Director: Jim Archer
Executive producer: Charlie Phillips
Producer: Stephen Pleśniak
Director of production: Benedict Spence
Production designer: Sarah Jenneson
First assistant director: Ivan Mitov
Production assistant: Maria Pereira
Service Company: B2Y
Line producer: Ivan Ivanov
Art director: Kristian Lekov
Costume stylist: Diana Manolova
Offline edit: Final Cut
Editor: Phil Hignett
Post Production: The Mill
Executive producer: Saskia Delius
Postproduction producer: Jamie Hughes
2D lead: Edward Taylor
3D lead: Kiril Mirkov
Animation lead: Chris Welsby
Animators: Beniot Moranne, Pamella Nabais