Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market.

Lieze-Adams was the vice president and station manager of the NBC affiliate.

“Darrel knows Southwest Florida intimately and has been instrumental in helping build WBBH and WZVN into the respected brands they are today,” said Michael J. Hayes, Hearst Television president. “His leadership, especially in times of crisis as demonstrated through severe weather events in recent years, distinguishes him as an invested executive serving the Gulf Coast and our teams in Southwest Florida.”

Lieze-Adams came to the stations as news director in 1997 when it was owned by Waterman Broadcasting, and added the title vice president, news, digital, marketing and production in 2019. He was promoted to vice president and station manager in 2021.

Befor joining WBBH, he worked at Hubbard Broadcasting’s KSTP in Minneapolis-St. Paul, where he held a number of positions before ultimately becoming senior executive producer of broadcasts. Before KSTP, Lieze-Adams served in various news roles at Cedar Rapids, Iowa CBS affiliate KGAN.