“How do you ignore 50% of your audience? Do the math, and if you look at what you need to accomplish, do the research. Know who’s buying your product; know what women think of your products; then your investment path becomes clear,” Lindsey said.
With brands including Aflac, Ally, and Samsung already improving player compensation options while remaining cordial with the league—and, in some cases, directly partnering with it—they’re in a valuable position to influence change within the sport … and could use some help off the bench.