For Ally, Unrivaled represented a way the brand could consistently support both players throughout the year while contributing to the growth of women’s basketball overall.
“We’re on the jersey of all the teams, and that’s really important as it not only pulls through some of the social currency of the players, but it shows how much we are invested in the players,” said Stephanie Marciano, Ally’s head of sports and entertainment marketing. “We want to be as close to the players we can, because we want them to know that we are an ally to them.”