Meanwhile, brands that may not have access to their category within the WNBA have found ways to boost player pay and opportunity at Unrivaled. Samsung not only let fans take media-day photos with its Samsung Galaxy Z Fold during the Unrivaled activation at WNBA All-Star, but announced name, image, and likeness rights deals for 14 collegiate players—who went down to Unrivaled’s Miami headquarters for its The Future is Unrivaled Summit earlier this month.

“Bottom line: We are so proud of the work Unrivaled is doing to elevate women’s sports and our partnership with them is built on shared ethos,” said Olga Suvorova,vp of mobile experience marketing at Samsung Electronics America. “This event is a huge step for growing women’s sports, and this partnership reflects our shared values around innovation, equity, and shaping the future of women’s sports.”