It’s clear Levi’s has pulled out the big guns to get a jolt.

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Creators Spur More Spend This Holiday Season

Brands that can’t afford Beyoncé to promote their goods and services can always consider influencers. Thankfully, there’s no shortage of them. And evidence shows they’re effective.

The latest holiday forecast from Adobe Analytics estimates online U.S. sales between Nov. 1 and Dec. 31 will reach $240.8 billion, an 8.4% increase compared to the same time last year.

Adobe anticipates creators and influencers to play a major role in this season of giving, encouraging people to shop 10 times more than social media overall.

Although paid search will remain the main driver of retail sales across major marketing channels, growing at a rate of 1% to 3%, affiliates and partners—a category that includes social media influencers—are set to grow more: 7% to 10%.

Cyber Week, which captures around 17% of the season’s spending, is also expected to break records this year. While Cyber Monday will remain the year’s biggest online shopping day, Black Friday and Thanksgiving Day are bound to outpace Cyber Monday in terms of growth—rising 9.9% and 8.7%, respectively—as retailers offer better deals earlier.