Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the White House has begun with just over two months left to go.

One way Democrats hope Harris can beat Republican rival Donald Trump in November is through a bigger presence on paid media.

Data from advertising intelligence and analytics firm AdImpact shows Democrats have secured $296 million in future ad inventory compared to $132 million for Republicans. These figures include dollar amounts from both the official campaigns and outside groups.

On average, Democrats have booked $27.6 million per week in presidential ad spending between Labor Day and the election on Nov. 5. Republicans, meanwhile, have locked in $10.1 million per week during the same period.

Additional figures from AdImpact, as stated in its 2024 Presidential Report: Part I, reveal Democrats have already dedicated more dollars to advertising in all seven swing states — from Arizona to Georgia to Wisconsin — than their opponents.

Just before the Democratic National Convention, the Harris campaign announced plans to spend at least $370 million on advertising, with $170 million going to television and $200 million set aside for digital channels. The digital-first strategy mirrors how Democrats allocated presidential ad dollars before President Joe Biden exited the race on July 21.

“By reserving early, the Harris-Walz campaign is securing inventory during high-viewership moments like major sporting events and other national programs before they sell out,” the Democratic campaign said in a statement. “By buying later, Trump is spending more per ad buy and getting worse ad placements, particularly for high-viewership programming like live sports.”

Overall, AdImpact expects presidential ad spending to reach $2.16 billion during the 2024 general election, up 17% compared to 2020.

The latest national figures from poll aggregator 538 put Harris ahead of Trump by 3.4 percentage points, 47.1% to 43.7%.