Levron’s big pitch creatively was what he called “modern creativity,” blending together three core values: creating culture, changing society and inventing the future. He also instituted a new creative scale that allowed the agency to score work from across the globe using the same standards.

During the consolidation of Dentsu last summer, a number of sources within the holding company as well as clients expressed frustration to Adweek about how the reorganization was conducted. Last August, a source told Adweek that Dentsu had been working on the reorg for more than a year when Levron retooled the efforts. The result was friction among U.S. leaders and the global leadership team as many employees weren’t clear on their roles moving forward when Dentsu Creative was announced in June 2022.

Since Adweek’s story ran in September, a number of sources—including several Adweek spoke with for that story—have expressed that much of that uncertainty has been alleviated within the organization. Several high level executives have told Adweek that the U.S. feels much more aligned on the vision of Dentsu Creative and how it fits in within the wider organization.

Sources have also told Adweek that communication between teams as well as leadership’s messaging to employees have improved in 2023.

Since the reorganization was announced, Dentsu Creative has won several accounts, including the Illinois Lottery and more notably Apple TV+ work. According to the agency, clients have responded well to its horizontal creativity strategy as in the U.S. 53% of dentsu’s top 100 clients work with at least two of the network’s three core service disciplines—creative, media and CXM. Across the Americas region, which includes the U.S. Toronto and LATAM, it’s 58%.