What do you do if you’re a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you’re Disney-ABC’s Rita Ferro, who had expected to go into upfront talks with TV’s No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May… https://www.adweek.com/tv-video/despite-the-last-minute-loss-of-roseanne-ad-revenue-abc-sees-upfront-increases/