Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority.
In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world’s most dynamic destinations, discussing how Las Vegas continues to evolve and innovate while maintaining its core identity as a hospitality-focused city.
Kate reveals how Las Vegas has transformed from a gaming-focused destination to a multifaceted entertainment hub, now positioning itself as the sports and entertainment capital of the world.
She discusses the city’s unique approach to both leisure and business tourism, managing 41 million annual visitors, and creating opportunities for brands to connect with engaged audiences.
“Vegas is known for constant evolution,” she says. “People don’t really think about that, but we are this super dynamic city that is innovating and evolving on a daily basis.”
With nearly 15 years of experience in Las Vegas, including previous roles at MGM Resorts and various advertising agencies, Kate brings a unique perspective on destination marketing and brand building.
Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18-19 to access free livestreamed events and select sessions—from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.
Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact.
Get an exclusive first look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.
Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free.
Key takeaways:
[03:17] The Evolution of Las Vegas — Kate emphasizes Las Vegas’s constant evolution and innovation: “Vegas is known for constant evolution. People don’t really think about that, but we are this super dynamic city that is innovating and evolving on a daily basis. It’s actually why having CES here since, gosh, the late nineties is so perfect because that is the epitome of innovation technology, but innovation.