Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority

  Rassegna Stampa, Social
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[04:25] Sports as the Next Frontier — Discussing the city’s strategic focus on sports, Kate explains how Las Vegas is working to expand its identity: “Globally, we’re known as the entertainment capital of the world. We’ve been working really hard to be known as the sports and entertainment capital of the world.” She highlights sports’ unprecedented growth in viewership and fandom, making it a crucial next step in Las Vegas’s evolution.

[08:25] The Impact of the Sphere — Kate discusses how the Sphere represents Las Vegas’s innovative spirit: “I think Sphere is the perfect manifestation of what Las Vegas is, and that’s that constant innovation… I don’t think anybody dreamed of the largest spherical building that could be lit up in fully programmed, not just visuals, but there’s audio components, there’s drone components, there’s pyrotechnics if you want it.

[10:39] The DNA of Las Vegas Hospitality — Kate shares insights about the city’s fundamental approach to hospitality: “Las Vegas’s DNA is hospitality… Whether you’re a frontline worker, you’re checking people in at the front desk at Luxor or Bellagio, whatever the property… there is an expectation about treating our guests as family. We love our visitors. It is the lifeline for this community.

[17:36] Leadership Philosophy — When asked about her leadership style using a soccer field analogy, Kate chooses a unique position: “I like to sit on the sideline. I generally am not the person in the spotlight. That’s not who I am. I have an amazing team, and I want to get them out there. And I look at my job as how do I remove barriers, how do I set them up for success, and how do I have them just run?

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