Nike is just as bullish on the campaign.
“Together with Dick’s, we are on a mission to champion and inspire athletes of all levels,” said Chris Jones, vp of North America of Nike marketplace partners, in a statement. “Our shared commitment to making a positive impact extends beyond the game, and together we can make a difference in the lives of all athletes.”
The companies aren’t just talking the talk when it comes to investing in sports. As part of the campaign, each of the 10 athletes will choose a youth sports organization to receive $75,000 as part of the 75for75 Sports Matter Grant—resulting in more than $5.6 million distributed in 2023.
Ionescu is donating her $75,000 to her foundation SI20, which aims to make sports more accessible to communities in need.
“It is crucial to be putting money towards providing equal access for kids in sports. I started my foundation because I want to make a difference in communities around the globe and grants like these help us to provide opportunities for them they wouldn’t have otherwise,” Ionescu said.