
If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly connects various comic book worlds and sparks fan theories that ultimately celebrate the company’s decades-long legacy.
https://www.adweek.com/convergent-tv/did-an-xbox-ad-just-reveal-the-identity-of-one-of-marvels-most-sinister-villains/