The mere six-month gap between the rescheduled 2020 Summer Olympic Games in Tokyo and the 2022 Winter Olympics in Beijing provides a challenge in terms of content creation and advertising opportunities, and Discovery and Snap Inc. are teaming up to meet that challenge head-on.
https://www.adweek.com/media/discovery-snapchat-team-up-on-content-advertising-for-next-2-olympics/