On July 18, AT&T joins the Jr. WNBA in hosting a basketball skills clinic and panel discussion at the Chase Near Eastside Legacy Center, and the company follows it up on July 19 with a device distribution at the Indiana Black Expo with help from Dallas Wings guard DiJonai Carrington and AT&T chief marketing and growth officer Kellyn Kenny.
Finally, during the All-Star Game itself, AT&T is sponsoring the 4-Point Shot, placing two circles at each end of the court beyond the three-point line, 28 feet from the rim. Any shot made in the circle will be good for four points and will result in a charitable donation from AT&T to foundations supported by the WNBA and its players.
AT&TEtsy
For All-Star, Etsy recruited Cameron Brink, Skylar Diggins, Nneka Ogwumike, and Breanna Stewart to launch The Icon Collection—which was co-designed by Etsy sellers. The items hit Etsy on July 17 and will be worn by players on All-Star Weekend’s Orange Carpet arrivals and throughout a shopping experience at The Female Quotient’s FQ Lounge.
Eli Lilly and Company
The Indianapolis-based pharmaceutical company, in partnership with Black Health Matters (BHM), is sponsoring free mammograms through its mobile screening unit on July 17 through 19 in Indianapolis. It’s teaming with figures in basketball, including Hannah Storm, Juju Watkins, and Andraya Carter, who’ll share their personal stories while taking part in other fan activities all weekend long.
The brand will air its “Hands” ads during the All-Star Game to encourage early breast cancer screenings.