Foot Locker
In partnership with Nike and Jordan Brand, Foot Locker is bringing The Hardwood House to Harrison Center (1505 N Delaware Street) on July 18 and 19 for trials, a custom sneaker lab, live DJs, influencer activations, youth basketball clinics, a charm bar, and multiple events on its court.
State Farm
With Caitlin Clark and Juju Watkins among its spokespeople, State Farm continues to show up for women’s basketball by setting up shop at WNBA Live.
Its activation provides fans lights and music for a tunnel walk, a From the Logo Shooting Challenge featuring Clark and Jake From State Farm (with scores tracked throughout the weekend on a live leaderboard), appearances from Clark, Watkins, and Jake, and a live host. Fans can win Play Society x State Farm “With the Assist” shirts or just share their tunnel walk and logo threes on social.
Outside, Jake’s Assist Fleet of pedicabs offers rides between key All-Star destinations, while the brand’s Logo Shots in the Wild put pop-up hoops and logos at various locations in Indianapolis to allow fans a shot at prizes.
Google Pixel, the Official Fan Phone of the WNBA (and NBA), and Google Search teamed with brand consultancy Robot on an activation at WNBA Live and a series of virtual activations.
Digitally, fans can take an interactive Google Search Trends quiz and join a WNBA team, have virtual try-ons of tunnel fits, take a look at Kelsey Plum and A’ja Wilson’s Hall of Fits with Circle to Search details about the display items, take media day photos with Best Take and give them backdrops with a Magic Editor feature, and hit the court for Video Boost-aided shots that will be shown on WNBA Live Jumbotron technology.
Plum and Wilson will show up for a Courtside Chat with Katie Feeney and a live hoops showcase with former Harlem Globetrotter Crissa Jackson to walk fans through her skills on the court.