Ally
Basically setting up an arcade at WNBA Live, Ally is giving fans a game debit card featuring one of its three athlete ambassadors—Breanna Stewart, Sydney Colson, and Paige Bueckers—for a “Savings Bucket Challenge” that lets them shoot at hoops of varying heights for a chance to win Ally x WNBA branded merch. Ally is also giving up to 1,500 fans complimentary League Pass subscriptions to let them watch the entire season’s games for free.
Finally, it’s collaborating with designer Jocelyn Hu on a limited-edition “Walking Bucket” hat, available at the Ally Store during All-Star Weekend for $50.50—a reference to Ally’s 50/50 Pledge to spend equally on paid media in both men’s and women’s sports.
Unrivaled HQ
It isn’t every day you see one league set up shop in the backyard of another’s All-Star Game, but when WNBA All-Stars Napheesa Collier and Breanna Stewart co-founded their 3-on-3 league and launched its successful first season earlier this year, they earned the right to a victory lap.
The Unrivaled HQ experience (sponsored by Sephora) gives fans who head to 416 Wabash St. a chance to pick their favorite club, see the general manager’s office, select a locker and a digital jersey (courtesy of Ally), take media day photos, walk the Sephora Tunnel, see a replica of the court, take part in shooting contests, and buy Unrivaled merch from Under Armour.
